Getting personal with social media for small businesses
We’ve all heard the horror stories of employers (or potential employers) finding less-than-tasteful photos or comments following a search of someone’s social networks. Thankfully, most of us know that our social network activity outside of work has the potential to affect our professional lives. As a result, we take steps to filter what we post [...]
In the midst of a writing (r)evolution!
I was just reading my colleague’s blog post for the KG Test Kitchen about the Digital Divide and it got me thinking. She grew up with the Internet, cell phones, Facebook and MySpace. I grew up with a piece of paper, a pen and a mossy green rotary phone with a cord so long it [...]
Posted by Kelly Nieuwejaar, Communications Manager
The idea rules.
Our agency is all about the “work” – about creating great ideas. Integrated marketing, touted by many agencies as their point of differentiation, is the right mix of channels to get that idea to the right audience. Integrated marketing is the coordination of all marketing communication tools, avenues, functions and sources within a company into [...]
Posted by Alex Kemp, Partner
Point/Counter-point
So what do you do when an employee posts to a blog and announces to anyone who’s listening he doesn’t like Facebook or Twitter? What if that blog belonged to your company? What if your company was a communications firm that, among other things, advises clients on the value of Facebook and Twitter? Where do [...]
Posted by Dave Goldberg, Partner
Don’t Facebook me, don’t tweet me.
Let me start out with this. I’m a developer, a systems architect, system administrator, manager and I’ll throw designer in there for well-roundedness. I have developed mobile apps, social network apps, e-commerce apps and many other interactive pieces. I dream, eat and live code. I own 3 computers, 2 iPhones, and I’m always connected. The idea [...]
Posted by Ryan Goodwin, Technical Lead
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