Bringing new products to market
This cartoon for me is really a story about how companies bring new products to market.
Brand preference, like selecting a dive buddy, is based on trust
At the end of the day, though, when it’s time to part with your hard-earned cash, the power of a brand, the trust, weighs in to all decisions. My choice of a “dive buddy” is predicated on my knowledge of their skill and the expectation that they will be there for me when I need them. I trust them to perform.
When is it too much?
Have you ever stood in front of a category at your local grocery store and said why there are so many products and why is it so difficult and confusing for me to find what I need?
The Beast on the Page
During a recent conversation, several of our writers and proofreaders discovered that certain grammatical errors turn us into …well… raging lunatics. Typically calm communications professionals, we freely admit to losing all sense of reason and perspective in the face of these common mistakes:
Is personalized remarketing too creepy?
The other day I bought a pair of great fitting shorts on Bonobos.com. Their brand was founded on the principle that every man deserves great fitting clothes and excellent customer service. “Our return policy is the most straightforward and generous on Earth: any pant, any time, any reason.” Love it. The pants came and fit [...]
Posted by Stephen Davis, Copywriter
Acting on a vision
My wife and business partner, Pam, and I just returned from an amazing trip to Alaska, visiting daughter Kelly, who is working in Denali National Park. The scenery is truly breathtaking and the weather, unexpectedly, was blue and clear, more like northern Arizona than the rainy, windswept tundra I understand is more common in late [...]
Posted by Alex Kemp, Partner
Agency guy headlines blog post …!
In a newspaper I recently read, there appeared the following stories and associated headlines: On the front page: Article on why the city is ending its long-standing policy of letting people ignore one parking ticket earned via an expired meter every six months. Headline: PORTLAND’S MINOR PARKING TICKET WRITE-OFFS EXPIRE. Get it? “Expire”? Meter? Article [...]
Posted by Dave Goldberg, Partner
Insanity
I was sent this Washington Post blog post (Ezra Klein) this morning. The topic is right in the wheel house for an energy client of ours. The graphic within the post blew me away. In an incredibly thoughtful and insightful way, it lays out the sources and uses of U.S. energy consumption, what is used [...]
Posted by Dave Goldberg, Partner
Starting a viral movement — GQB Portland
How to start a viral movement: Since we specialize in generating buzz and creating momentum, it would only seem natural for one of our KG associates to generate a little buzz outside of work. That’s exactly what Stephen Davis, one of our copywriters, did with Guerrilla Queer Bar Portland. The idea is this: once a [...]
Posted by Dave Goldberg, Partner
It is what it is …
… so why not embrace it? That’s what AirTran seems to have done. Earlier today we were wheels up from the Portland International Jetport (PWM) on our way to Washington via BWI. A short flight, but long enough for a quick beverage from the cart and, of course, a very, very small package of pretzels. [...]
Posted by Dave Goldberg, Partner
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