Et tu, Papi?
This is a post about the three basic rules of crisis communications and how a week just doesn’t go by these days (or so it seems) in which we aren’t witness to either complete disregard for, or blatant violation of, these PR basics. The rules are: 1. Tell the truth 2. Tell it all 3. [...]
Posted by Dave Goldberg, Partner
We’re going to need a bigger trophy case
Once in a (great) while we like to pat ourselves on the back. This is one of those times. For the fifth year in a row, KG Partners walked away a big winner at the Transportation Marketing & Communications Association (TMCA) Annual Conference & Expo, held this year in La Jolla. This year we took [...]
Posted by Dave Goldberg, Partner
The Bully Step
Is this good marketing or not? Have you seen the Chevy Silverado ad on TV that ridicules the tailgate step on the Ford F-150? It has been running a lot lately during network prime time. The step is an optional piece of equipment on the Ford. It folds down from an open tailgate to help [...]
Posted by Dave Goldberg, Partner
Get yourself a PR firm…today!
In classic blog fashion (classic?), I’m going to blog about an article I just read that was written by someone else who was reporting on a story about something that already happened… It’s about that unfortunate incident at a North Carolina Domino’s pizza franchise — the one that was recorded on video and posted on [...]
Posted by Dave Goldberg, Partner
“Inside the NFL”
KG Partners is helping to launch The National Football Post, a blog conceived and managed by four NFL insiders who, together, provide other-worldly insight and analysis of professional football — from the inside out. It is truly the “Wall Street Journal” of professional football media. Seriously. Check out www.nationalfootballpost.com. Andrew Brandt, president of The National [...]
Posted by Dave Goldberg, Partner
-
Latest tweets
