Is There a Doctor In the Forum?
A colleague here at our agency recently sent me an article on the topic of physicians, medicine and social media, written by Lucas Mearian for Computerworld. The focus of the article was the use of social media by physicians and their patients, and potential violations of the HIPAA patient privacy laws. While I am not [...]
Being Social With Your Supply Chain
Kemp Goldberg Partners and IDG Research Services recently teamed up to conduct a survey asking B-to-B customers about their supply chain vendors’ use of social media for customer relationship management (CRM). Here’s an interesting, if not head-scratching, data point from the results: Three out of five B-to-B customers today, around 58 percent actually, say their [...]
Posted by Dave Goldberg, Partner
Facebook:Reborn?
Just because everything is different doesn’t mean anything has changed. ―Irene Peter I could not believe the negative comments, chatter around the dinner table, and even news coverage that a few small changes in the Facebook interface garnered earlier this week. I mean really, Facebook is still here, it is still free, it still connects [...]
Posted by Sarah Auer, Account Executive
Getting personal with social media for small businesses
We’ve all heard the horror stories of employers (or potential employers) finding less-than-tasteful photos or comments following a search of someone’s social networks. Thankfully, most of us know that our social network activity outside of work has the potential to affect our professional lives. As a result, we take steps to filter what we post [...]
In the midst of a writing (r)evolution!
I was just reading my colleague’s blog post for the KG Test Kitchen about the Digital Divide and it got me thinking. She grew up with the Internet, cell phones, Facebook and MySpace. I grew up with a piece of paper, a pen and a mossy green rotary phone with a cord so long it [...]
Posted by Kelly Nieuwejaar, Communications Manager
Point/Counter-point
So what do you do when an employee posts to a blog and announces to anyone who’s listening he doesn’t like Facebook or Twitter? What if that blog belonged to your company? What if your company was a communications firm that, among other things, advises clients on the value of Facebook and Twitter? Where do [...]
Posted by Dave Goldberg, Partner
Business Trip:Give your social activities a solid foundation
The first in a KG series on insights from out of office Earlier this month, I attended the PR News 2010 Digital Summit in New York City. The focus of this year’s Digital Summit for PR practitioners was “Next Practices” in social, including crisis, reputation, brand and media relations. Eighteen speakers from companies and organizations [...]
Our agency’s favorite blogs.
Blogs are great. Much better than a newspaper. No gross ink, no paper cuts. The best ones are updated constantly, several times a day. They’re a part of my morning routine. I love learning about new blogs, so I thought I’d share some of our favorites with you. Some are business related, some are funny, [...]
Posted by Stephen Davis, Copywriter
Starting a viral movement — GQB Portland
How to start a viral movement: Since we specialize in generating buzz and creating momentum, it would only seem natural for one of our KG associates to generate a little buzz outside of work. That’s exactly what Stephen Davis, one of our copywriters, did with Guerrilla Queer Bar Portland. The idea is this: once a [...]
Posted by Dave Goldberg, Partner
Content vs. Communication
Every message is both broadcasted and, hopefully, received. As “broadcasters” it’s important to start with relevant content and then craft a message that provides a clear signal (vs. noise) to the intended receivers. But to successfully communicate, it is just as important to understand the influences and environmental factors that affect your audience and how [...]
Posted by Dave Goldberg, Partner
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