In Good Taste: Supporting Local Agriculture.
Portland, Maine, boasts a large population of locavores — citizens, grocers, retailers, researchers and restaurants dedicated to supporting the local economy, environment and community through informed and ethical consumer decisions. As the buy-local movement gains national and global momentum, Kemp Goldberg Partners has endeavored to take a closer look. While we usually use our blog [...]
Posted by Mary Grygiel, Guest Blogger
Manufacturing Ideas – Celebrating 150 Years With Verrill Dana
We don’t believe our job is to manufacture a personality for our clients. Our job is to uncover the truth about the personality that already exists. And tell that story in an honest way. That’s what we’ve done with Verrill Dana. They’re smart, genuine people with a sense of humor and the work has followed [...]
Posted by Don Fibich, Creative Director
Kemp Goldberg Partners Announces Yale Cordage as Latest Client Addition
We’re happy to announce that work has begun with a new client, Yale Cordage, a custom and specialty rope manufacturer located in Saco, Maine. Our agency was chosen to provide marketing and public relations services in an effort to increase the company’s market share and visibility. Yale Cordage’s products touch an impressive range of industries, [...]
Posted by Pam Boudreau-Kemp, Partner
Kemp Goldberg Partners Adds Concord Coach Lines and Maine Mead Works to Client List
Kemp Goldberg Partners is happy to announce that we have two new clients to our diverse roster – Concord Coach Lines and Maine Mead Works. As a Maine-based agency, we’re excited to join forces with these fellow New England businesses. Thousands of Mainers rely on Concord Coach Lines for business and personal travel needs — [...]
Posted by Alex Kemp, Partner
Super Bowl Commercial, Dead at 32
Sunday, February 5, 2012. After a long, painful illness, the most beloved of all television ads, The Super Bowl Commercial, passed away on Sunday night. Super Bowl-watching America, I’m very sorry for your loss. Ads had run on the Super Bowl since the first broadcast in 1967, but The Super Bowl Commercial we all know [...]
Posted by Don Fibich, Creative Director
Best and Worst Ads of Super Bowl 2012
The numbers are in for Super Bowl XLVI. The big game set a TV ratings record with 111.3 million views according to Adweek, and dominated social media with 12.2 million mentions, as reported by Ad Age. So which ads were a hit and which brands need to rethink their approach for next year? Members of [...]
Posted by Kemp Goldberg Partners
2012 NAIAS: What Detroit Can Learn From A Thermostat’s Design
I spent last week re-immersing myself in one of my first passions, cars. As a younger lad coming of age in Detroit, it’s unavoidable. Compliments of a friend and colleague at Autoweek, I started the day at the A. Alfred Taubman Center for Design Education, the home of the College for Creative Studies where Autoweek [...]
Time to teach an old dog new tricks
I moved to Portland about seven weeks ago. I’ve been waiting for this time for years. Four years of college roommates and crazy late night parties got in my way. Two years of portfolio school and constant traveling for internships got in my way. Now is the time. My chance to do what I’ve been [...]
Posted by Katie Rogers, Junior Art Director
The South vs. the North
I recently packed up my life in Dallas, Texas and moved to Portland, Maine. Why, you might ask, would anyone make such a drastic lifestyle change? Well, I followed a boy who just happened to be worth it, and took a leap of faith to a city/state I’d never even thought to visit prior to [...]
Posted by Shelley Daughtrey, Account Executive
Going Gaga over celebrity endorsements
Derek LaVallee, KG’s head of public relations and public affairs, has a very insightful take on Lady Gaga’s recent rally here in Portland, Maine. The lesson: think very hard about aligning a celebrity with a cause. The outcome may not be what you think. Log into PRWeek to see Derek’s article, or read the text [...]
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