The South vs. the North
I recently packed up my life in Dallas, Texas and moved to Portland, Maine. Why, you might ask, would anyone make such a drastic lifestyle change? Well, I followed a boy who just happened to be worth it, and took a leap of faith to a city/state I’d never even thought to visit prior to [...]
Posted by Shelley Daughtrey, Account Executive
Starting a viral movement — GQB Portland
How to start a viral movement: Since we specialize in generating buzz and creating momentum, it would only seem natural for one of our KG associates to generate a little buzz outside of work. That’s exactly what Stephen Davis, one of our copywriters, did with Guerrilla Queer Bar Portland. The idea is this: once a [...]
Posted by Dave Goldberg, Partner
From the Beltway to the Maine way — home is where the hard drive is
Whoever said “The more things change, the more they stay the same” probably spent some time in Maine … and I mean that in a good way. On one hand, the state has exploded with technological growth and the development of a creative economy now employing more than 63,000 residents. On the other hand, it’s [...]
Women in trucking!! Why not?
Here’s an interesting interview with a woman who, although women have been driving trucks for a long time, is still a pioneer. The stats don’t lie. Women continue to comprise a low single-digit percentage of this nation’s driver workforce. There is absolutely no reason for this to be the current state of the industry. Check [...]
Posted by Dave Goldberg, Partner
Of tone and e-mail
I’ve noticed a subtle debate taking place in the business world (call it a dialogue for now) about e-mail — how we write them and how much they can/should communicate. E-mail is a great invention. Remember the days before e-mail? To many people all forms of written communication existing before e-mail became irrelevant the day [...]
Posted by Dave Goldberg, Partner
Wall Street
Wall Street gave us two notable stories yesterday. Both were reported on the front page of the Wall Street Journal. Both are reminders that there is an ebb and flow to everything in the world. What goes up must come down, and visa versa. The first was the Dow hitting the 10,000 mark. This is [...]
Posted by Dave Goldberg, Partner
Et tu, Papi?
This is a post about the three basic rules of crisis communications and how a week just doesn’t go by these days (or so it seems) in which we aren’t witness to either complete disregard for, or blatant violation of, these PR basics. The rules are: 1. Tell the truth 2. Tell it all 3. [...]
Posted by Dave Goldberg, Partner
This is so good it hurts (but in a really good way)
Hardened criminals. Wounded soldiers. Cute puppies. It’s one of the most incredible ideas. Ever. And a PR opportunity that you could wait an entire career for. Our client FetchDog, a fast-growing purveyor of dog products, dog advice and all-around good karma for dogs and owners, hooked up with Puppies Behind Bars (PBB), a non-profit that [...]
Posted by Dave Goldberg, Partner
I hate to say…
…but we all knew that shelling out billions to GM was a bad idea, didn’t we?. Check out my post from last November. Here’s today’s letter from Chairman Kent Kresa to shareholders. Shares are up today (as of 1:25 in the afternoon). They’re now worth $.87.
Posted by Dave Goldberg, Partner
A month to remember
What it is about February? I was walking into my office last week – head down against the cold wind taking short, low center-of-gravity steps over ice – pondering this question. I’ve pondered it before. It was a question submitted to me in February 1992 by a fellow graduate student while I was in business [...]
Posted by Dave Goldberg, Partner
-
Latest tweets
