We bring good brands to life.
I am asked frequently to answer this question: “What business-to-business companies do a good job with their brand?” In other words, what B2B companies “get it”? I spend a fair amount of time watching, listening, reading and forming professional opinions on this very topic. Here’s one brand that I admire greatly—one that, indeed, gets it: [...]
Posted by Dave Goldberg, Partner
In Good Taste: Supporting Local Agriculture.
Portland, Maine, boasts a large population of locavores — citizens, grocers, retailers, researchers and restaurants dedicated to supporting the local economy, environment and community through informed and ethical consumer decisions. As the buy-local movement gains national and global momentum, Kemp Goldberg Partners has endeavored to take a closer look. While we usually use our blog [...]
Posted by Mary Grygiel, Guest Blogger
Kemp Goldberg Partners Adds RCS Logistics to Client List
Check the tags on your clothes: socks from Pakistan, jeans from England, a belt from China. Somehow they all ended up at a store nearby–and at a reasonable price, no less. How did that happen? Logistics. RCS Logistics is an industry leader, specializing in air, ocean, and land freight forwarding, offering high quality, low-cost integrated [...]
Posted by Dan Ventura, Partner
Kemp Goldberg Partners Announces Yale Cordage as Latest Client Addition
We’re happy to announce that work has begun with a new client, Yale Cordage, a custom and specialty rope manufacturer located in Saco, Maine. Our agency was chosen to provide marketing and public relations services in an effort to increase the company’s market share and visibility. Yale Cordage’s products touch an impressive range of industries, [...]
Posted by Pam Boudreau-Kemp, Partner
Kemp Goldberg Partners Continues Work With Wreaths Across America, Adds Presbyterian Homes and Family Services As a Client
Wreaths Across America™ and Presbyterian Homes and Family Services and the Family Alliance have tapped Kemp Goldberg Partners for a range of marketing and communications services. For many of our staff who have friends and family who have served in the military, the work Wreaths Across America does and the impact it has on veterans’ [...]
Posted by Dave Goldberg, Partner
Kemp Goldberg Partners Adds Concord Coach Lines and Maine Mead Works to Client List
Kemp Goldberg Partners is happy to announce that we have two new clients to our diverse roster – Concord Coach Lines and Maine Mead Works. As a Maine-based agency, we’re excited to join forces with these fellow New England businesses. Thousands of Mainers rely on Concord Coach Lines for business and personal travel needs — [...]
Posted by Alex Kemp, Partner
Yes, Virginia, SEO Really Does Work
With Google changing its search algorithm every five minutes (513 times in 2010 alone), what’s the key to SEO success? Let’s start with the basics. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search [...]
Beyond the maze
There are a lot of marketing studies out there, many highly technical, espousing complex theories regarding customer satisfaction, channel communications and understanding the minutia of the sales cycle and decision making process. As a professional marketer, I have seen more than my share of corporate diagrams, charts and graphs purporting to outline a path to [...]
Posted by Alex Kemp, Partner
Forward to the past
I got my start in advertising at a small shop in Ann Arbor, Michigan, called Blixt Associates. As my career went on I worked at progressively larger agencies until I eventually wound up BBDO, one of the largest, most consistently awarded agency networks on the planet. So I found it curious that BBDO recently announced [...]
The long wait and anticipation are over…
Trader Joe’s has finally opened in Maine! Like most people in town, I was pretty excited to see what all the buzz was about. So after circling the parking lot at least a dozen times (no exaggeration folks, it took me 22 minutes to find a spot), I was ready to enter a sunny tropical [...]
Posted by Amber Caron, Senior Account Executive
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