In Good Taste: Supporting Local Agriculture.
Portland, Maine, boasts a large population of locavores — citizens, grocers, retailers, researchers and restaurants dedicated to supporting the local economy, environment and community through informed and ethical consumer decisions. As the buy-local movement gains national and global momentum, Kemp Goldberg Partners has endeavored to take a closer look. While we usually use our blog [...]
Posted by Mary Grygiel, Guest Blogger
Manufacturing Ideas – Celebrating 150 Years With Verrill Dana
We don’t believe our job is to manufacture a personality for our clients. Our job is to uncover the truth about the personality that already exists. And tell that story in an honest way. That’s what we’ve done with Verrill Dana. They’re smart, genuine people with a sense of humor and the work has followed [...]
Posted by Don Fibich, Creative Director
Is There a Doctor In the Forum?
A colleague here at our agency recently sent me an article on the topic of physicians, medicine and social media, written by Lucas Mearian for Computerworld. The focus of the article was the use of social media by physicians and their patients, and potential violations of the HIPAA patient privacy laws. While I am not [...]
Kemp Goldberg Partners Adds RCS Logistics to Client List
Check the tags on your clothes: socks from Pakistan, jeans from England, a belt from China. Somehow they all ended up at a store nearby–and at a reasonable price, no less. How did that happen? Logistics. RCS Logistics is an industry leader, specializing in air, ocean, and land freight forwarding, offering high quality, low-cost integrated [...]
Posted by Dan Ventura, Partner
Kemp Goldberg Partners Announces Yale Cordage as Latest Client Addition
We’re happy to announce that work has begun with a new client, Yale Cordage, a custom and specialty rope manufacturer located in Saco, Maine. Our agency was chosen to provide marketing and public relations services in an effort to increase the company’s market share and visibility. Yale Cordage’s products touch an impressive range of industries, [...]
Posted by Pam Boudreau-Kemp, Partner
Being Social With Your Supply Chain
Kemp Goldberg Partners and IDG Research Services recently teamed up to conduct a survey asking B-to-B customers about their supply chain vendors’ use of social media for customer relationship management (CRM). Here’s an interesting, if not head-scratching, data point from the results: Three out of five B-to-B customers today, around 58 percent actually, say their [...]
Posted by Dave Goldberg, Partner
Kemp Goldberg Partners Adds Concord Coach Lines and Maine Mead Works to Client List
Kemp Goldberg Partners is happy to announce that we have two new clients to our diverse roster – Concord Coach Lines and Maine Mead Works. As a Maine-based agency, we’re excited to join forces with these fellow New England businesses. Thousands of Mainers rely on Concord Coach Lines for business and personal travel needs — [...]
Posted by Alex Kemp, Partner
Yes, Virginia, SEO Really Does Work
With Google changing its search algorithm every five minutes (513 times in 2010 alone), what’s the key to SEO success? Let’s start with the basics. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search [...]
Super Bowl Commercial, Dead at 32
Sunday, February 5, 2012. After a long, painful illness, the most beloved of all television ads, The Super Bowl Commercial, passed away on Sunday night. Super Bowl-watching America, I’m very sorry for your loss. Ads had run on the Super Bowl since the first broadcast in 1967, but The Super Bowl Commercial we all know [...]
Posted by Don Fibich, Creative Director
Best and Worst Ads of Super Bowl 2012
The numbers are in for Super Bowl XLVI. The big game set a TV ratings record with 111.3 million views according to Adweek, and dominated social media with 12.2 million mentions, as reported by Ad Age. So which ads were a hit and which brands need to rethink their approach for next year? Members of [...]
Posted by Kemp Goldberg Partners
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