2012 NAIAS: What Detroit Can Learn From A Thermostat’s Design
I spent last week re-immersing myself in one of my first passions, cars. As a younger lad coming of age in Detroit, it’s unavoidable. Compliments of a friend and colleague at Autoweek, I started the day at the A. Alfred Taubman Center for Design Education, the home of the College for Creative Studies where Autoweek [...]
Shopper Insights
Introducing … KG’s Retail Innovations Group. You’re shaving (in the mirror? maybe in the shower?) and ouch, you realize your blade needs replacing. You fumble around for a new one. None. Damn. Congratulations, you have just transitioned from a razor blade consumer to a razor blade shopper — not, as you might think, at the [...]
Posted by Dave Goldberg, Partner
Keep on Truckin’…er…Rockin’
Anyone who’s ever been deeply involved in the freight transportation industry knows that it’s not only about tractors and trailers. Whereas that is where, excuse the expression, the rubber meets the road, a lot of creativity – in all its manifestations – is involved in the process of getting freight from point A to point [...]
Posted by Dave Goldberg, Partner
Get yourself a PR firm…today!
In classic blog fashion (classic?), I’m going to blog about an article I just read that was written by someone else who was reporting on a story about something that already happened… It’s about that unfortunate incident at a North Carolina Domino’s pizza franchise — the one that was recorded on video and posted on [...]
Posted by Dave Goldberg, Partner
Go Fly a Kite
KG Partners developed a new brand for the newly merged Children’s Museum and Theater of Maine. As part of the work, a new logo was created and unveiled at its annual auction last Friday night. This was very satisfying work since it celebrates a momentous occasion for two legacy organizations, both with long and storied [...]
Posted by Dave Goldberg, Partner
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