Awesome Facebook post
This was in response to the impending disaster in the Gulf of Mexico (by Jim Goldberg): BREAKING NEWS: Large air spill at wind farm off Cape Cod. No threats reported. Some claim to enjoy the breeze.
Posted by Dave Goldberg, Partner
Content vs. Communication
Every message is both broadcasted and, hopefully, received. As “broadcasters” it’s important to start with relevant content and then craft a message that provides a clear signal (vs. noise) to the intended receivers. But to successfully communicate, it is just as important to understand the influences and environmental factors that affect your audience and how [...]
Posted by Dave Goldberg, Partner
Et tu, Papi?
This is a post about the three basic rules of crisis communications and how a week just doesn’t go by these days (or so it seems) in which we aren’t witness to either complete disregard for, or blatant violation of, these PR basics. The rules are: 1. Tell the truth 2. Tell it all 3. [...]
Posted by Dave Goldberg, Partner
I hate to say…
…but we all knew that shelling out billions to GM was a bad idea, didn’t we?. Check out my post from last November. Here’s today’s letter from Chairman Kent Kresa to shareholders. Shares are up today (as of 1:25 in the afternoon). They’re now worth $.87.
Posted by Dave Goldberg, Partner
Get yourself a PR firm…today!
In classic blog fashion (classic?), I’m going to blog about an article I just read that was written by someone else who was reporting on a story about something that already happened… It’s about that unfortunate incident at a North Carolina Domino’s pizza franchise — the one that was recorded on video and posted on [...]
Posted by Dave Goldberg, Partner
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