Don’t run with scissors
Late last Saturday night I was in my home office crashing on a presentation I was scheduled to give in Chicago the following Tuesday. It was 95% done and I was well into my obsessive tweaking mode. I needed a break so I put on SNL and randomly grabbed a magazine from my stack of [...]
Posted by Dave Goldberg, Partner
Getting personal with social media for small businesses
We’ve all heard the horror stories of employers (or potential employers) finding less-than-tasteful photos or comments following a search of someone’s social networks. Thankfully, most of us know that our social network activity outside of work has the potential to affect our professional lives. As a result, we take steps to filter what we post [...]
Insanity
I was sent this Washington Post blog post (Ezra Klein) this morning. The topic is right in the wheel house for an energy client of ours. The graphic within the post blew me away. In an incredibly thoughtful and insightful way, it lays out the sources and uses of U.S. energy consumption, what is used [...]
Posted by Dave Goldberg, Partner
It is what it is …
… so why not embrace it? That’s what AirTran seems to have done. Earlier today we were wheels up from the Portland International Jetport (PWM) on our way to Washington via BWI. A short flight, but long enough for a quick beverage from the cart and, of course, a very, very small package of pretzels. [...]
Posted by Dave Goldberg, Partner
Awesome Facebook post
This was in response to the impending disaster in the Gulf of Mexico (by Jim Goldberg): BREAKING NEWS: Large air spill at wind farm off Cape Cod. No threats reported. Some claim to enjoy the breeze.
Posted by Dave Goldberg, Partner
Shopper Insights
Introducing … KG’s Retail Innovations Group. You’re shaving (in the mirror? maybe in the shower?) and ouch, you realize your blade needs replacing. You fumble around for a new one. None. Damn. Congratulations, you have just transitioned from a razor blade consumer to a razor blade shopper — not, as you might think, at the [...]
Posted by Dave Goldberg, Partner
Women in trucking!! Why not?
Here’s an interesting interview with a woman who, although women have been driving trucks for a long time, is still a pioneer. The stats don’t lie. Women continue to comprise a low single-digit percentage of this nation’s driver workforce. There is absolutely no reason for this to be the current state of the industry. Check [...]
Posted by Dave Goldberg, Partner
Of tone and e-mail
I’ve noticed a subtle debate taking place in the business world (call it a dialogue for now) about e-mail — how we write them and how much they can/should communicate. E-mail is a great invention. Remember the days before e-mail? To many people all forms of written communication existing before e-mail became irrelevant the day [...]
Posted by Dave Goldberg, Partner
Content vs. Communication
Every message is both broadcasted and, hopefully, received. As “broadcasters” it’s important to start with relevant content and then craft a message that provides a clear signal (vs. noise) to the intended receivers. But to successfully communicate, it is just as important to understand the influences and environmental factors that affect your audience and how [...]
Posted by Dave Goldberg, Partner
Measuring success in marketing (part 2)
Here’s what we came up here at KG to measure success …
Posted by Dave Goldberg, Partner
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