When is it too much?
Have you ever stood in front of a category at your local grocery store and said why there are so many products and why is it so difficult and confusing for me to find what I need?
Bad idea marketing: Please text while driving
There is more than enough public recognition today, based on hard evidence, that texting while driving is a really bad idea. Texting while driving increases societal risk, cost and, unfortunately, sorrow. Here’s a recent op-ed that lays it out in no uncertain terms. So how is it I passed a Walgreens store last weekend promoting [...]
Posted by Dave Goldberg, Partner
Measuring success in marketing (part 2)
Here’s what we came up here at KG to measure success …
Posted by Dave Goldberg, Partner
The Bully Step
Is this good marketing or not? Have you seen the Chevy Silverado ad on TV that ridicules the tailgate step on the Ford F-150? It has been running a lot lately during network prime time. The step is an optional piece of equipment on the Ford. It folds down from an open tailgate to help [...]
Posted by Dave Goldberg, Partner
Bad Idea Marketing
Remember the SNL video short called “Bad Idea Jeans”? It was a parody of an early ’90s designer jean ad in which a group of yuppie guys are hanging around a basketball court getting ready for a pickup game, bantering (man-tering?) about life. Very funny. Here’s the Hulu link: Bad Idea Jeans. In a similar [...]
Posted by Dave Goldberg, Partner
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