7
February
Best and Worst Ads of Super Bowl 2012
The numbers are in for Super Bowl XLVI. The big game set a TV ratings record with 111.3 million views according to Adweek, and dominated social media with 12.2 million mentions, as reported by Ad Age. So which ads were a hit and which brands need to rethink their approach for next year? Members of [...]
Posted by Kemp Goldberg Partners
10
February
To promote or not to promote, that is the question
I recently read an article from Ad Age, published on February 7, 2011, titled “Retail America is Having a Big Sale – but for How Long?”. As the headline suggests, the articles talk about the proliferation of sales promotions by manufacturers in the U.S. and the perceived lack of strategy. Click here to read the [...]
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