We bring good brands to life.
I am asked frequently to answer this question: “What business-to-business companies do a good job with their brand?” In other words, what B2B companies “get it”? I spend a fair amount of time watching, listening, reading and forming professional opinions on this very topic. Here’s one brand that I admire greatly—one that, indeed, gets it: [...]
Posted by Dave Goldberg, Partner
Kemp Goldberg Partners Continues Work With Wreaths Across America, Adds Presbyterian Homes and Family Services As a Client
Wreaths Across America™ and Presbyterian Homes and Family Services and the Family Alliance have tapped Kemp Goldberg Partners for a range of marketing and communications services. For many of our staff who have friends and family who have served in the military, the work Wreaths Across America does and the impact it has on veterans’ [...]
Posted by Dave Goldberg, Partner
Being Social With Your Supply Chain
Kemp Goldberg Partners and IDG Research Services recently teamed up to conduct a survey asking B-to-B customers about their supply chain vendors’ use of social media for customer relationship management (CRM). Here’s an interesting, if not head-scratching, data point from the results: Three out of five B-to-B customers today, around 58 percent actually, say their [...]
Posted by Dave Goldberg, Partner
Hanukah: in case you’re wondering.
I get asked many times each holiday season about Hanukah – or Hanukkah or Chanukah or – you get the picture. What is it and what do Jews do during it, I am asked. In the spirit of sharing and knowledge, below is a quick Hanukah 101. Q: Why don’t people know more about Hanukah? [...]
Posted by Dave Goldberg, Partner
Don’t run with scissors
Late last Saturday night I was in my home office crashing on a presentation I was scheduled to give in Chicago the following Tuesday. It was 95% done and I was well into my obsessive tweaking mode. I needed a break so I put on SNL and randomly grabbed a magazine from my stack of [...]
Posted by Dave Goldberg, Partner
We do great work
About eight weeks ago our talented and dedicated staff gathered at our soon-to-be-former office at Canal Plaza in Portland. It was a cold and blustery December morning in Maine and by now the movers had come and gone. All that remained were a few leftover office supplies, a random moving bin or two and our lonely [...]
Posted by Dave Goldberg, Partner
Point/Counter-point
So what do you do when an employee posts to a blog and announces to anyone who’s listening he doesn’t like Facebook or Twitter? What if that blog belonged to your company? What if your company was a communications firm that, among other things, advises clients on the value of Facebook and Twitter? Where do [...]
Posted by Dave Goldberg, Partner
Cranston Snord is Wrong for Maine
Client: CEJS Spot: Who is Cranston Snord? / Death and Destruction :30 10-27-10 v.2b VO: female, 25-35 years old, fresh, bright voice, down to earth, slightly flirty and hint of sarcasm Music: Tubular Bells (Exorcist Theme) Direction: art cards over film footage of the following: 2004 Tsunami; scenes from “The Day the Earth Stood Still” [...]
Posted by Dave Goldberg, Partner
Top ten ways to know if you’re paying your agency too much:
10. Whenever you call the office some guy name “Jeeves” answers. 9. Warren Buffett runs their company 401K. 8. Their on-hold music is performed by U2. Live. 7. Tuesday is “bring your Bugatti to work” day. 6. Everybody’s cube has a kitchen and a pool. 5. No one signs up for the office football pool [...]
Posted by Dave Goldberg, Partner
Bad idea marketing: Please text while driving
There is more than enough public recognition today, based on hard evidence, that texting while driving is a really bad idea. Texting while driving increases societal risk, cost and, unfortunately, sorrow. Here’s a recent op-ed that lays it out in no uncertain terms. So how is it I passed a Walgreens store last weekend promoting [...]
Posted by Dave Goldberg, Partner
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