Starting a viral movement — GQB Portland

How to start a viral movement:

Since we specialize in generating buzz and creating momentum, it would only seem natural for one of our KG associates to generate a little buzz outside of work. That’s exactly what Stephen Davis, one of our copywriters, did with Guerrilla Queer Bar Portland.

The idea is this: once a month gays and lesbians descend upon an otherwise “straight” bar and turn it gay for one night. The event was organized and spread on Facebook — in less than two weeks they had 500+ group members. The night before, a message is sent to members letting them know which bar they’ll be taking over and when. Guerrilla Queer Bar has been done in cities all across America — Stephen brought it to Portland, Maine.

GQB’s first event was held at restaurant Grace and over 100 people turned up for the event. They plan to hold their next event in early June. Watch for it (location is top-secret until the night before.)

GQB Portland has garnered a lot of attention already, showing up in several local newspapers and on local television. It just goes to show that you don’t need a humongous budget to start a movement — all you need is a good idea and some hard work.

Find out more about GQB Portland.

Bars and restaurants Good times Maine people Portland PR social media Things to make you think trends Posted under Maine, Portland by Dave Goldberg, Partner