2012 NAIAS: What Detroit Can Learn From A Thermostat’s Design
I spent last week re-immersing myself in one of my first passions, cars. As a younger lad coming of age in Detroit, it’s unavoidable. Compliments of a friend and colleague at Autoweek, I started the day at the A. Alfred Taubman Center for Design Education, the home of the College for Creative Studies where Autoweek [...]
Hanukah: in case you’re wondering.
I get asked many times each holiday season about Hanukah – or Hanukkah or Chanukah or – you get the picture. What is it and what do Jews do during it, I am asked. In the spirit of sharing and knowledge, below is a quick Hanukah 101. Q: Why don’t people know more about Hanukah? [...]
Posted by Dave Goldberg, Partner
Good PR: Penning Relations
Sometime before my college graduation, I received a letter from my grandmother. As I scanned the ivory pages conveying love, wisdom, and advice, I was struck by an alarming and unsettling truth: penmanship is dead. Or dying, anyway. A most striking contrast to my grandmother’s lovely cursive handwriting is the indecipherable scrawl littering the loose-leaf [...]
Posted by Mary Grygiel, PR Intern
The Oakland A-list
Moneyball, a book written by Michael Lewis and now an Oscar-worthy motion picture starring Brad Pitt, teaches a powerful lesson. In a sentence, the book chronicles Oakland A’s manager Billy Beane and his approach to assembling a competitive baseball team on a budget. Here’s the story. After conducting extensive analysis, Beane made two conclusions: 1) [...]
Don’t run with scissors
Late last Saturday night I was in my home office crashing on a presentation I was scheduled to give in Chicago the following Tuesday. It was 95% done and I was well into my obsessive tweaking mode. I needed a break so I put on SNL and randomly grabbed a magazine from my stack of [...]
Posted by Dave Goldberg, Partner
You are now free to move about your life.
I recently bought a new house. I knew I’d have to step out for meetings, inspections and showings and take a million phone calls. I was concerned about it, so I went to my boss to reassure him that it wouldn’t affect my work. He said simply, “This is a big deal. Do what you [...]
Posted by Kelly Nieuwejaar, Communications Manager
Facebook:Reborn?
Just because everything is different doesn’t mean anything has changed. ―Irene Peter I could not believe the negative comments, chatter around the dinner table, and even news coverage that a few small changes in the Facebook interface garnered earlier this week. I mean really, Facebook is still here, it is still free, it still connects [...]
Posted by Sarah Reagan, Account Executive
Small Change. Big Picture.
We navigate a world of measurements nearly invisible to ordinary citizens. We live where one pixel, one pica, one second or one thousandth of an inch makes a difference. We accept that in a sea of Pantone chips lies the perfect color and that among a million served impressions lies the new customer that made [...]
Posted by Leah Sommer, Media Planner/Buyer
“A small leak can sink a great ship.” — Benjamin Franklin
My name is Whitney, I’m a proofreader, and I’m afraid of creative writing. The assignment of authoring this blog has stirred a lifelong fear in me, one which I had truly hoped to have overcome by now. It’s also inspired a renewed awe for the copywriters and designers with whom I work every day—you know, [...]
Posted by Whitney Henry, Proofreader
Beyond the maze
There are a lot of marketing studies out there, many highly technical, espousing complex theories regarding customer satisfaction, channel communications and understanding the minutia of the sales cycle and decision making process. As a professional marketer, I have seen more than my share of corporate diagrams, charts and graphs purporting to outline a path to [...]
Posted by Alex Kemp, Partner
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