Not Your Average Internship

Here I am, staring down the barrel of my senior year of college, and wrapping up a summer internship at Kemp Goldberg Partners – a marketing agency in Portland – an experience that has given me confidence about my plans for life after graduation. I applied to be the Public Relations Intern at Kemp Goldberg […]

Posted by

  Read full article

Meet Michelle, She’s From Away

When I made the decision to relocate to Maine, I ended up having a lot of conversations with friends that included the phrase “No, the other Portland.” That said, making the transition from “Social Media Professional” living in Brooklyn to “Social Media Professional” living in Portland has been a surprisingly easy one. As a new […]

Posted by

  Read full article
KGTestKitchen

Because I Got (PR) High

Months ago, as a new addition to the public relations team, I was still somewhat uncertain as to whether or not public relations would be the right career choice for me. My first few experiences with pitching and media relations consisted of monotonous emails and follow-up calls — an experience every newbie has to go […]

Posted by

  Read full article
KGTestKitchen

You’ve written an email. Congratulations, you’re a writer.

Last year we sent almost 67 trillion emails to one another. Just emails. Not Instant Messages. Or texts. Or Tweets. Or posts. Just emails. Somewhere along the way on our journey from pen and paper to 140 character bursts of communication, we forgot that a status update is not the same as storytelling. In our […]

Posted by

Tags   Read full article
KGTestKitchen

Mobile Locavorism: Consider the Connected Device

In two previous contributions to the KGP blog I explored the benefits of community supported agriculture and small business shopping. We’ll call my third and long-overdue locavorism installment an answer to the Rule of Three, as shaped by another year or so of life, experience and consumer decisions. I’ll also consider it an attempt to […]

Posted by

Tags   Read full article
KGTestKitchen

The Large Bearded Man

Let’s say you’re at a dinner party with five people. Actually, let’s make it a backyard summer bash because those are better. So, there are 20 people gathered in your neighbor’s backyard and after a couple of beers (or seltzer waters) you need to excuse yourself to use the loo. While you’re away, those 20 […]

Posted by

Tags   Read full article
KGTestKitchen

The world doesn’t need another ordinary thing.

We’ve got enough ordinary stuff. Chairs, books, cars, music, lamps, movies, food, vacuum cleaners, you get the idea. We’re knee-deep in uninspired mediocrity. In fact, more often than not, average is the rule of the day. Good enough is good enough. Our senses have been dulled by this onslaught of “just OK.” Over time, we’ve […]

Posted by

  Read full article
KGTestKitchen

The savvy fisherman follows no ritual.

“It’s like the focus and the desire form this bait, and the fish – which are the ideas – are the lovely things that start swimming up there. You can catch the fish, but it’s understood not to be a sure thing each time you go looking for them.” - David Lynch Recently, an article found […]

Posted by

  Read full article
KGTestKitchen

Great ideas without great execution: the hairless dogs of the marketing world.

There has always been an unhealthy tension between Big Ideas and Big Execution. The ad world has seen more than its share of mediocre ideas overdressed and sent to the picnic in a tuxedo, agency and client alike hoping the smoke and mirrors of elaborate production would make up for insufficient strategy and concept (see: […]

Posted by

Tags   Read full article
KGTestKitchen

Can an idea be great if it’s not
well executed?

Bernbach showed us. Ogilvy taught us. Gossage and Burnett believed it, too. For decades we’ve been challenged by the best in our business to never settle for anything less than a great idea. To outthink our competition. And, slowly the pendulum swung back against the arc of mediocre work. Ideas—clever, brilliant, unexpected—began to show up […]

Posted by

Tags   Read full article
Page 1 of 18