Kemp Goldberg Partners Announces Yale Cordage as Latest Client Addition
We’re happy to announce that work has begun with a new client, Yale Cordage, a custom and specialty rope manufacturer located in Saco, Maine. Our agency was chosen to provide marketing and public relations services in an effort to increase the company’s market share and visibility. Yale Cordage’s products touch an impressive range of industries, [...]
Posted by Pam Boudreau-Kemp
Kemp Goldberg Partners Continues Work With Wreaths Across America, Adds Presbyterian Homes and Family Services As a Client
Wreaths Across America™ and Presbyterian Homes and Family Services and the Family Alliance have tapped Kemp Goldberg Partners for a range of marketing and communications services. For many of our staff who have friends and family who have served in the military, the work Wreaths Across America does and the impact it has on veterans’ [...]
Posted by Dave Goldberg, Partner
Being Social With Your Supply Chain
Kemp Goldberg Partners and IDG Research Services recently teamed up to conduct a survey asking B-to-B customers about their supply chain vendors’ use of social media for customer relationship management (CRM). Here’s an interesting, if not head-scratching, data point from the results: Three out of five B-to-B customers today, around 58 percent actually, say their [...]
Posted by Dave Goldberg, Partner
Kemp Goldberg Partners Adds Concord Coach Lines and Maine Mead Works to Client List
Kemp Goldberg Partners is happy to announce that we have two new clients to our diverse roster – Concord Coach Lines and Maine Mead Works. As a Maine-based agency, we’re excited to join forces with these fellow New England businesses. Thousands of Mainers rely on Concord Coach Lines for business and personal travel needs — [...]
Posted by Alex Kemp, Partner
Yes, Virginia, SEO Really Does Work
With Google changing its search algorithm every five minutes (513 times in 2010 alone), what’s the key to SEO success? Let’s start with the basics. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search [...]
Posted by Amber Lofthouse, SEO/PPC
Super Bowl Commercial, Dead at 32
Sunday, February 5, 2012. After a long, painful illness, the most beloved of all television ads, The Super Bowl Commercial, passed away on Sunday night. Super Bowl-watching America, I’m very sorry for your loss. Ads had run on the Super Bowl since the first broadcast in 1967, but The Super Bowl Commercial we all know [...]
Posted by Don Fibich, Creative Director
Best and Worst Ads of Super Bowl 2012
The numbers are in for Super Bowl XLVI. The big game set a TV ratings record with 111.3 million views according to Adweek, and dominated social media with 12.2 million mentions, as reported by Ad Age. So which ads were a hit and which brands need to rethink their approach for next year? Members of [...]
Posted by Kemp Goldberg Partners
2012 NAIAS: What Detroit Can Learn From A Thermostat’s Design
I spent last week re-immersing myself in one of my first passions, cars. As a younger lad coming of age in Detroit, it’s unavoidable. Compliments of a friend and colleague at Autoweek, I started the day at the A. Alfred Taubman Center for Design Education, the home of the College for Creative Studies where Autoweek [...]
Hanukah: in case you’re wondering.
I get asked many times each holiday season about Hanukah – or Hanukkah or Chanukah or – you get the picture. What is it and what do Jews do during it, I am asked. In the spirit of sharing and knowledge, below is a quick Hanukah 101. Q: Why don’t people know more about Hanukah? [...]
Posted by Dave Goldberg, Partner
Good PR: Penning Relations
Sometime before my college graduation, I received a letter from my grandmother. As I scanned the ivory pages conveying love, wisdom, and advice, I was struck by an alarming and unsettling truth: penmanship is dead. Or dying, anyway. A most striking contrast to my grandmother’s lovely cursive handwriting is the indecipherable scrawl littering the loose-leaf [...]
Posted by Mary Grygiel, PR Intern
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