KGTestKitchen

How You Get There

It’s a Monday night and I’m participating in a Big Brothers Big Sisters charity event, specifically a Go Kart race against business people and local leaders in the community. So, I’m sitting at the starting line in a Go-Kart wearing track clothes, a neck brace, gloves and a full-face helmet. The engine of the buggy […]

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The Large Bearded Man

Let’s say you’re at a dinner party with five people. Actually, let’s make it a backyard summer bash because those are better. So, there are 20 people gathered in your neighbor’s backyard and after a couple of beers (or seltzer waters) you need to excuse yourself to use the loo. While you’re away, those 20 […]

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KGTestKitchen

The world doesn’t need another ordinary thing.

We’ve got enough ordinary stuff. Chairs, books, cars, music, lamps, movies, food, vacuum cleaners, you get the idea. We’re knee-deep in uninspired mediocrity. In fact, more often than not, average is the rule of the day. Good enough is good enough. Our senses have been dulled by this onslaught of “just OK.” Over time, we’ve […]

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The savvy fisherman follows no ritual.

“It’s like the focus and the desire form this bait, and the fish – which are the ideas – are the lovely things that start swimming up there. You can catch the fish, but it’s understood not to be a sure thing each time you go looking for them.” - David Lynch Recently, an article found […]

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Great ideas without great execution: the hairless dogs of the marketing world.

There has always been an unhealthy tension between Big Ideas and Big Execution. The ad world has seen more than its share of mediocre ideas overdressed and sent to the picnic in a tuxedo, agency and client alike hoping the smoke and mirrors of elaborate production would make up for insufficient strategy and concept (see: […]

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Can an idea be great if it’s not
well executed?

Bernbach showed us. Ogilvy taught us. Gossage and Burnett believed it, too. For decades we’ve been challenged by the best in our business to never settle for anything less than a great idea. To outthink our competition. And, slowly the pendulum swung back against the arc of mediocre work. Ideas—clever, brilliant, unexpected—began to show up […]

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And we write.

Wow. I’ve started (and failed) writing this blog about seven times. And that perfectly sums up the life of a copywriter. You have what you think are great ideas, go about a mile down the road with them and then realize they are awful, just gross. Wish you had never even thought of them. And […]

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Super Bowl XLVIII Ad Opinions Are In…

It’s been estimated that 40-percent of people who watch the Super Bowl, watch it for the commercials. Every year more lines get crossed, more envelopes pushed, more sensibilities assaulted and more money spent. This year, a 30-second spot sold for approximately $4 million. Add in the cost of producing the ad and it’s easy to […]

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Going It Alone

Reporting on the State of the Union address, an A1 sidebar in The Washington Post read, “A frustrated president, going it alone.” That got me thinking. First, can the president legally follow through on many of his plans, given the checks and balances put in place by our founding fathers? Second, is the president’s current […]

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Better Decisions and Balanced Perspectives

Potential clients, and others who are simply curious, often ask, what it is that we do here at Kemp Goldberg Partners. A frequent topic of conversation pertains to how our agency adds value for our clients, and what makes us successful in our efforts.  Although this is a complex topic, at the risk of sounding […]

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