Faces of a PR Professional
PR professionals are known for meticulous attention to detail. We plan for the worst and hope for the best. We learn to change course quickly as priorities change, offer our knowledge to ensure a meaningful and accurate message is being delivered, and we work hard to make the best of any situation. Living up to [...]
Posted by Kendall Dalton, PR Account Executive
“Catching Lightning in a Bottle,” Debunked
Let’s start by saying straight out that we at Kemp Goldberg Partners do not believe lightning can be caught or retained in a bottle. Where lightning will strike is very unpredictable—no one could guess its next target. Secondly, lightning is very fast and very long, much longer than those bolts that live on football [...]
Posted by Mark Kunert, Associate Creative Director
A Four Tissue Post.
Was it merely a coincidence or somehow my destiny to be working with an organization with such strong ties to Arlington National Cemetery? I don’t have an answer, and like most of life’s more unusual happenstances, there is too little time to dwell on what cannot always be explained. So last year when a press [...]
Posted by Kendall Dalton, PR Account Executive
Rely too much on social media for news?
You might be #latetothepolicyparty. When Chesley “Sully” Sullenberger landed his plane on the Hudson River on January 15, 2009, the news was heard first via a little-known social media platform called Twitter. At that point in time, almost 5 million people were reportedly using the site. Today, the number of Twitter users has exploded to [...]
On Losing Baby Teeth and Buying Local.
Kemp Goldberg Partners’ blog is typically a place where we share industry knowledge and insights. But we also see it as a platform to highlight issues we’re passionate about, and the “buy local” movement is one of those issues. We are pleased to share Guest Blogger Mary Grygiel’s second in a three-part series of posts [...]
Posted by Mary Grygiel, Guest Blogger
We bring good brands to life.
I am asked frequently to answer this question: “What business-to-business companies do a good job with their brand?” In other words, what B2B companies “get it”? I spend a fair amount of time watching, listening, reading and forming professional opinions on this very topic. Here’s one brand that I admire greatly—one that, indeed, gets it: [...]
Posted by Dave Goldberg, Partner
In Good Taste: Supporting Local Agriculture.
Portland, Maine, boasts a large population of locavores — citizens, grocers, retailers, researchers and restaurants dedicated to supporting the local economy, environment and community through informed and ethical consumer decisions. As the buy-local movement gains national and global momentum, Kemp Goldberg Partners has endeavored to take a closer look. While we usually use our blog [...]
Posted by Mary Grygiel, Guest Blogger
Manufacturing Ideas – Celebrating 150 Years With Verrill Dana
We don’t believe our job is to manufacture a personality for our clients. Our job is to uncover the truth about the personality that already exists. And tell that story in an honest way. That’s what we’ve done with Verrill Dana. They’re smart, genuine people with a sense of humor and the work has followed [...]
Posted by Don Fibich, Creative Director
Is There a Doctor In the Forum?
A colleague here at our agency recently sent me an article on the topic of physicians, medicine and social media, written by Lucas Mearian for Computerworld. The focus of the article was the use of social media by physicians and their patients, and potential violations of the HIPAA patient privacy laws. While I am not [...]
Kemp Goldberg Partners Adds RCS Logistics to Client List
Check the tags on your clothes: socks from Pakistan, jeans from England, a belt from China. Somehow they all ended up at a store nearby–and at a reasonable price, no less. How did that happen? Logistics. RCS Logistics is an industry leader, specializing in air, ocean, and land freight forwarding, offering high quality, low-cost integrated [...]
Posted by Dan Ventura, Partner
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